Privacy Policy
Last updated: January 2026
The Reel Machine (“we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal information is collected and used lawfully, transparently, and securely in accordance with the Protection of Personal Information Act, 2013 (POPIA) of South Africa.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase from www.reelmachine.co.za.
1. Company Information
Business Name: The Reel Machine
Location: KwaZulu-Natal, South Africa
Website: www.reelmachine.co.za
Email: sales@reelmachine.co.za
Contact Persons: Robbie Loumeau & Mark Justham
Telephone: +27 068 768 2030
2. Personal Information We Collect
When you visit our website or place an order, we may collect the following personal information:
Full name
Billing and delivery address
Email address
Contact telephone number
Order and transaction details
IP address and browser information (via cookies and analytics)
We do not store your credit or debit card details. All payments are processed through secure third-party payment gateways.
3. How We Collect Information
Personal information is collected when you:
Place an order through our WooCommerce store
Create an account on our website
Contact us via email or contact forms
Subscribe to communications (if applicable)
Browse our website (via cookies and similar technologies)
4. Purpose of Collection
We collect and process personal information to:
Process and fulfil orders
Arrange shipping and delivery via The Courier Guy
Communicate with you regarding your order
Provide customer support
Comply with legal and accounting requirements
Improve website functionality and customer experience
We will only collect information that is necessary for these purposes.
5. Sharing of Personal Information
We may share your personal information with trusted third parties only where necessary, including:
Courier service providers (specifically The Courier Guy) for delivery purposes
Payment gateways to process transactions securely
Website and hosting service providers for technical operation
Accounting or legal service providers where required by law
We do not sell, rent, or trade your personal information to third parties.
6. Data Security
We take reasonable technical and organisational measures to protect your personal information against:
Loss or damage
Unauthorised access
Unlawful processing
Our website uses SSL encryption and secure servers. Access to personal data is restricted to authorised personnel only.
7. Data Retention
We retain personal information only for as long as necessary:
To fulfil the purposes outlined in this policy
To comply with legal, tax, and accounting obligations
Once information is no longer required, it is securely deleted or anonymised.
8. Your Rights Under POPIA
You have the right to:
Request access to your personal information
Request correction or updating of your information
Object to the processing of your personal information
Request deletion of personal information, subject to legal obligations
Requests can be made by contacting sales@reelmachine.co.za.
9. Cookies
Our website uses cookies to enhance user experience and collect analytical data. Cookies help us:
Remember user preferences
Analyse website traffic
Improve site performance
You may disable cookies in your browser settings, however this may affect website functionality.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page and will take effect from the date of publication.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or how your personal information is handled, please contact:
The Reel Machine
Email: sales@reelmachine.co.za
Tel: +27 068 768 2030