Terms & Conditions

Last updated: January 2026

Welcome to The Reel Machine. These Terms and Conditions govern your use of our website and online store at www.reelmachine.co.za and apply to all purchases made through our WooCommerce platform.

By accessing our website or placing an order, you agree to be bound by these Terms and Conditions. If you do not agree, please do not use this website.


1. Company Information

Business Name: The Reel Machine
Location: KwaZulu-Natal, South Africa
Website: www.reelmachine.co.za
Email: sales@reelmachine.co.za
Contact Persons: Robbie Loumeau & Mark Justham
Telephone: +27 68 768 2030


2. Products

The Reel Machine specialises in the manufacture and sale of 9″ Scarborough-style ski-boat fishing reels and related accessories.

All product descriptions, images, specifications, and pricing are provided as accurately as possible. However, slight variations may occur due to manufacturing updates or display differences. Images are for illustrative purposes only.


3. Pricing

  • All prices are displayed in South African Rand (ZAR).

  • Prices include VAT where applicable, unless otherwise stated.

  • We reserve the right to change prices without prior notice.

  • Any price changes will not affect orders that have already been accepted and paid for.


4. Orders

  • Orders are placed via our secure WooCommerce checkout.

  • An order is only considered accepted once payment has been successfully received and confirmed.

  • We reserve the right to refuse or cancel an order due to stock availability, pricing errors, or suspected fraud.


5. Payment

We accept payment methods as displayed on the checkout page. All transactions are processed through secure, encrypted payment gateways.

The Reel Machine does not store or have access to your payment card details.


6. Shipping & Delivery

  • We deliver within South Africa using reputable courier services.

  • Delivery times are estimates and may vary depending on location and courier performance.

  • The Reel Machine is not responsible for delays caused by couriers, weather conditions, or events beyond our control.

  • Risk of loss or damage passes to the customer upon delivery.

Please refer to our Shipping Policy for detailed delivery information.


7. Returns, Repairs & Warranty

7.1 Returns

Returns are subject to the Consumer Protection Act (CPA) of South Africa.

  • Customers may return defective or incorrectly supplied goods within 6 months of delivery for repair, replacement, or refund.

  • Goods must be returned in a clean condition, with all original components where reasonably possible.

7.2 Warranty

  • Our reels are manufactured to high standards and are covered by a limited warranty against manufacturing defects.

  • The warranty does not cover damage caused by misuse, improper maintenance, corrosion due to neglect, unauthorised modifications, or normal wear and tear.

Please contact us at sales@reelmachine.co.za before returning any product.


8. Use of Products

Our products are designed for fishing applications. The Reel Machine is not liable for:

  • Injury, loss, or damage resulting from improper use

  • Failure to follow recommended maintenance or safety practices

  • Use of products for purposes other than intended


9. Intellectual Property

All content on this website, including text, images, logos, product designs, and branding, is the property of The Reel Machine or its licensors.

You may not copy, reproduce, distribute, or use any content without prior written permission.


10. Website Use

You agree not to:

  • Use the website for unlawful purposes

  • Attempt to gain unauthorised access to systems or data

  • Interfere with the operation or security of the website

We reserve the right to restrict or terminate access if misuse is detected.


11. Limitation of Liability

To the fullest extent permitted by South African law:

  • The Reel Machine shall not be liable for indirect, incidental, or consequential damages

  • Our total liability shall not exceed the value of the product purchased

Nothing in these Terms limits any rights you may have under the Consumer Protection Act.


12. Privacy

Your personal information is processed in accordance with our Privacy Policy and South Africa’s POPIA regulations.


13. Governing Law

These Terms and Conditions are governed by the laws of the Republic of South Africa. Any disputes shall be subject to the jurisdiction of South African courts.


14. Changes to These Terms

We reserve the right to update or amend these Terms and Conditions at any time. Changes will be posted on this page and will apply from the date of publication.


15. Contact Us

If you have any questions regarding these Terms and Conditions, please contact:

The Reel Machine
Email: sales@reelmachine.co.za
Tel: +27 68 768 2030